Words differentiate: Online corporate branding and wording

Define your brand’s voice – TWCA offers a writing hand

Your online presence and your brand language should say something about your business. And the wording of this should work on an international level.

TWCA cannot help but notice that many businesses, especially within tourism, often don’t think any further than their own country's border. And therein lies the problem. What sounds excellent in English for a native English speaker, or German for a native German, sounds awful to a native Austrian speaker or a native Russian or Italian. Wording that works perfectly to describe the heart of the Alps, the river Danube and all the wonderful Austrian specialties falls apart as soon as it is brought into an English context. Or to the US.

TWCA offers a tailored solution for your business and its online corporate branding. TWCA offers brand consulting for the online market. Differentiate your business from the competition and find your own language – wording which is as unique as your business and still makes sense when you are marketing your business in a foreign country.

For corporate wording the same rule applies: plain translations simply do not work. TWCA finds the right words for you in several languages.

Send us your questions regarding your corporate online branding and corporate wording via email – TWCA the web content agency gladly offers a writing hand to find the right words for your brand.