Inbound Marketing: let your clients find you.

How well do you know your buyer personas?

Inbound marketing: pulling readers, clients, buyer personas and your favourite clients into your website as opposed to scaring them away with the standard marketing and advertising methods. How does that work? TWCA will explain.

Inbound Marketing as opposed to the standard in your face advertising and marketing methods, yes, the ones that make you roll your eyes and pull an annoyed face – brings excellent ROI and does not need to cost the world, which means that SMEs have a chance to attract their most ideal clients with littler budget.

How does that work in detail? And what does Social Media have to do with it?

Get found: via relevant Content

• Publish relevant content at:  Social Media Networks like Twitter and Facebook, Blogs, Blogger.com
• Pull in Readers: and link them back to your website: Inbound Links.
• Convert readers: with CTA’s, Landing Pages and relevant answers to clients’ questions.

How to get started:

• Sign up, listen in, link yourself with your peers and find out what topics they are interested in.
• Start publishing: relevance is the key. Knowing your buying personas means: writing content that is interesting for them. And only them. Be specialised, be informed, be timely and stay ahead.        
• Link them back to your website: provide relevant pages for them to “land” as well as the right calls to action. If you don’t ask: you don’t get. If the topics are not relevant: people will click away.

Inbound Marketing works best if you know who you are targeting – if you don’t know what your clients are looking for, what problems they have and what solutions they need: you will not be able to keep them on your site and convert them into leads and clients.

Need more information on inbound marketing? Or a comprehensive guide on Do’s and Don’ts for Social Media? Contact the team at TWCA – today. Enquire online now.