The German language: web content in German for Germany, Austria and Switzerland

Germans, Austrians and Swiss people all speak German. Or do they?

The Germans. What immediately springs to mind? Sausages, sauerkraut, lederhosen and Oktoberfest. Well those are the happy thoughts. The unhappier ones…but let's not digress.

With Austria we think of mountains, rivers, lakes. The sound of music and the hills are alive thanks to Julie Andrews. Mozart. Freud. More lederhosen.

And what language do they speak? Austrian? No. German. But it‘s a bit like English from London and English from Aberdeen. There is a distinct difference. And let’s not forget Switzerland. Swiss German is really a language of its own and it sure sounds like it…but another digression is not necessary.

Overall, the German speaking regions combined constitute approximately 100 million potential clients who all speak German and use the German version of Google for their respective country. And your website does not talk to them? That is a real shame.

A German searches via Google in a different way to an Austrian or a Swiss person. What you need is not just a German translation of your website but a German version of your online content. German online copy, written by German natives and "keyworded" for German natives. And it is the same for Austria and Switzerland.

TWCA the web content agency will look into your website in detail and ask the right questions about your clientele and target audiences before Anna Kainberger and her TWCA team start to write brand new German online copy. Online editing is our profession.

TWCA has made it our job to find the right words, as well as the right keywords and the right imagery language for the search engines. And let’s not forget the customer using the search engine. German web content should be more than just grammatically correct. German online copy is predominantly designed to do one thing: bring more clients from the German speaking regions to your website, keep them there, attract them to return at regular intervals and persuade them to purchase.

TWCA will listen to what you have to say, then we will ask quite a lot of questions. Only when we have all the information we need will we find the right words for you: the right German keywords, the right German expressions and the right German call to action for your prospective and existing clients from the German speaking regions.

Contact TWCA the web content agency and we will provide you with detailed information about our tailored German web content solutions.

TWCA also offers a premium English web content service, as well as Russian web content and Italian web content: three more topics we will gladly chat to you about in detail if you contact TWCA right away.